Friday, January 20, 2012

Parents seek digital-media training to guide kids

Thursday, 19 January 2012 22:1


MANY parents are not familiar with the digital media, particularly the Internet, and would like to be trained on modern communications technology, Manila Archbishop Luis Antonio G. Tagle has noted.

Expressing concern over the negative impact on the very young of digital communications, Tagle called on the Catholic Mass Media Awards (CMMA) to spearhead initiatives to provide training and assistance to parents and teachers.

The Manila archbishop received the board of trustees and officers of the CMMA Foundation on Wednesday, January 18, who paid a courtesy call on him at his office in Intramuros, Manila.

They were led by Ambassador Antonio L. Cabangon Chua, CMMA chairman and president, and Fr. Rufino C. Sescon Jr., executive director. 

During the call, Tagle renewed the appointment of Cabangon Chua as CMMA head, expressing thanks to the businessman for supporting the CMMA for the past 12 years; the late Jaime Cardinal Sin named him to the post in 2000. 

Tagle said parents, and even teachers, need an organization that could train them so that they could guide their children properly on the use of the Internet and other modern communications means.

Citing an example of the negative impact of the Internet on the young, Tagle recalled a case in a Cavite town when “parents panicked after one high-school student committed suicide and they discovered that a number of others were about to do the same, following directions from a chat room.”

“Guiding not only children but also their parents would be an interesting advocacy to take up, maybe in partnership with a group. Even teachers are asking how to guide their students in the proper use of the Internet,” he told the CMMA.

Because of the power of modern technology to transmit information, news and developments rapidly across the world, the mass media today are more than just about communication but have become “social communications that have generated their own culture, which is why the mass media and communication have come together.”

Tagle referred to the initiatives being taken by Pope Benedict XVI to encourage the use of modern communications media in evangelization. “This Pope is like no other in his appreciation of the power of communications technology,” he said.

He praised the CMMA for inspiring mass media workers to produce works that are rich with Christian values and positive Filipino ideals, saying that he is aware that the CMMA remains the most prestigious awards giving body.

“It is amazing to hear how CMMA awardees, particularly those in the broadcast and radio, are so proud to announce over and over again in their programs that they have won the CMMA,” Tagle said.

In the course of the more than an hour-and-a-half meeting, Cabangon Chua presented to the Archbishop as a gift a painting of the crucified Christ done by an Italian artist.

The CMMA was established in 1976 by Sin, then archbishop of Manila, as a means by which the Archdiocese of Manila could pay tribute “to those who serve God through the media.” 


In Photo: Manila Archbishop Luis Antonio G. Tagle (center) speaks with Ambassador Antonio L. Cabangon Chua (at Tagle’s left), chairman and president of the Catholic Mass Media Awards (CMMA), at the Manila Archdiocese office in Intramuros, Manila. Joining them are other offi cials and trustees of the body — Fr. Rufino C. Sescon Jr., Benjamin V. Ramos and engineer Feorelio Bote (with his back to the camera).


Apple at iBooks2 launch: 'It's time to bring education out of the dark ages'

January 20, 2012 6:22am
 
NEW YORK  - Apple Inc took a big jump into the digital textbooks market with the launch of its iBooks 2 software on Thursday, aiming to revitalize the U.S. education market and quicken the adoption of its market-leading iPad in that sector.
 
The giant consumer electronics company has been working on digital textbooks with publishers Pearson PLC, McGraw-Hill Cos Inc and Houghton Mifflin Harcourt, a trio responsible for 90 percent of textbooks sold in the United States.
 
The move pits the maker of the iPod and iPhone against Amazon.com Inc and other content and device makers that have made inroads into the estimated $8 billion market with their electronic textbook offerings.
 
It could also see Apple shake up the traditional textbook market significantly, changing the emphasis from content to hardware; but publishers said working would be a great opportunity to revive and expand the market.
 
"I give such incredible marks to Steve Jobs and Apple for having this vision and pushing it through the iPad," said Terry McGraw, chief executive of McGraw-Hill. He said he had been talking to Apple's founder Jobs and his team since last June about recreating textbooks as applications. Jobs died in October.
 
He said having textbooks on iPads will open up the market beyond high school and university students to everyday consumers. "I think without a doubt this will open up a learning agency for anybody and anywhere."
 
The early plan is to enable students to buy their books directly through Apple rather than through their school districts. The books in the pilot launch are priced at $14.99 each on the iPad, with a range of interactive features.
 
McGraw confirmed that Apple would take a cut of each sale, believed to be its standard amount of some 30 percent. He said he was "very relaxed" about having to share his profits with Apple, as printing and distributing textbooks accounts for about 25 percent of their cover prices.
 
Apple also unveiled iBooks Author, a new free application available on the Mac App Store which enables anyone to create a book. It also re-introduced its iTunes U service as a standalone app, with up to 100 complete university online courses from colleges including Yale and Duke.
 
At an event at New York's Guggenheim Museum, Apple marketing chief Phil Schiller and Apple Internet chief Eddy Cue introduced tools to craft digital textbooks and demonstrated how authors and even teachers can create books for students.
 
The "value of the app is directly proportional to students having iPads," said Michael Gartenberg, an analyst with industry research firm Gartner.

Reinventing the textbook
 
Apple's Schiller said it is time to reinvent the textbook, adding that 1.5 million iPads are in use now in education.
 
"It's hard not to see that the textbook is not always the ideal learning tool," he said. "It's a bit cumbersome."
 
IBooks 2 will be available as a free app on the iPad, starting Thursday. High school textbooks will be priced at $14.99 or less, Schiller said.
 
"You'll see textbooks for every subject for every level," he added.
 
At the event, the first since the passing of Jobs, Schiller said teachers need help and Apple is trying to figure out how it can do its part.
 
"In general, education is in the dark ages," he said, adding that education has challenges that are "pretty profound."
 
Cue told Reuters that young students would be quick to adopt the iBooks 2 technology, which is based on its iPad. But he declined to comment on whether Apple would introduce a cheaper iPads to make the iBooks software available to poorer students.
 
"Our iPads are very affordable; they start at $499. It's an amazing product with all the capabilities that it brings; that's what we've got and we feel very good about that," said Cue.
 
Other media and technology companies have eyed the U.S. education market as ripe for some sort of upheaval. Rupert Murdoch's News Corp launched an education business two years ago and hired former New York City Education Chancellor Joel Klein to lead it.
 
According to Jobs' biography by Walter Isaacson, Murdoch met with Jobs last year and discussed the possibility of Apple's entrance into a market Jobs estimated at $8 billion a year and believed was ripe for disruption.

Shares in Apple dipped 10 cents to $429.01 on the Nasdaq in afternoon trade. — Reuters
 

Apple unveils digital textbooks app for iPad

Agence France-Presse
NEW YORK—Apple is taking aim at the textbook market.
 
The California-based gadget-maker unveiled a free iBooks 2 application for the iPad on Thursday that brings interactive textbooks to the popular tablet computer.

“Education is deep in Apple’s DNA,” said Philip Schiller, Apple’s senior vice president of marketing. “With iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn.”

He said the iPad is “rapidly being adopted by schools across the US and around the world” and 1.5 million iPads are already being used in educational institutions.

At a press conference at the Guggenheim Museum in New York, Schiller and other Apple executives showed off the interactive animations, diagrams, photos and videos available in the iBooks textbooks.

Apple said the electronic textbooks feature “fast, fluid navigation, easy highlighting and note-taking, searching and definitions, plus lesson reviews and study cards.”

“The iBooks 2 app will let students learn about the solar system or the physics of a skyscraper with amazing new interactive textbooks that come to life with just a tap or swipe of the finger,” it said.

Apple announced partnerships with publishers Houghton Mifflin Harcourt, McGraw-Hill and Pearson to produce digital high school textbooks.

Most of the high school textbooks in Apple’s iBookstore will cost $14.99 or less, Apple said, far cheaper than the current prices for print textbooks.

Apple also unveiled a free tool called iBooks Author which allows Macintosh computer users to create their own iBooks textbooks and publish them to the iBookstore.

Amazon and others have been seeking to tap into the market for digital textbooks but Forrester Research analyst Sarah Rotman Epps said iBooks 2 and iBooks Author will “democratize the publication and distribution of content.”

“We’ll see an avalanche of new companies and new content for the education market — and many of the best innovations will come from these smaller companies, not the biggest publishers,” she said.

According to Forrester, electronic textbooks currently account for only 2.8 percent of the $8 billion US textbook market.

Apple on Thursday also announced a new iTunes U application for the iPad, iPhone and iPod Touch that helps teachers create courses and offers free educational content for students from dozens of universities, including Cambridge, Duke, Harvard, Oxford and Stanford.

“Never before have educators been able to offer their full courses in such an innovative way,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in a statement.

“The all-new iTunes U app enables students anywhere to tap into entire courses from the world’s most prestigious universities,” Cue added.

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